Mc Donald's join to the color burgers in the chinese market with their Grey Burger, which faces chains already offer unique colors in their products , such as Burger King and Kentucky Fried Chicken (KFC) .
On 3 November, McDonald's will launch the Chinese market a burger gray, which is composed of pork, cheese, lettuce and gray bread.
Although there are photographs of the launch of the product circulating in internet , which are far from what is shown in advertisements. For example, one like this:
What do you think about this burgers? Check out in this blog similar examples from KFC and Burger King :)
This is a big question that I think we all have because whenever we visit a fast food restaurant we have the burger, fries, pizza or tacos on the menu with a spectacular design that besides appetite us, we appreciate it so much we ask and when we see our real product ... we are disappointed.
Why is this happening? Plain and simple: Marketing. This powerful tool companies working to create and form a spectacular image of the products to visually attract customers and get them to buy and consume products according to sales targets. It makes sense that when we go to a store pizza, choose one that has a cascade of cheese when lifting a spatula and leaves everyone with an open mouth or a juicy burger chain Carl's with bacon, onion rings and a huge size you crave more. We will not ask which is tiny, discolored or that does not look at all the restaurants POP material.
The video clip I just insert below shows an experiment conducted by visiting the leading fast food stores asking employees to hand over the product as it is in the picture, what comes to need the manager to achieve the objective .
Hope you enjoy it and comment below what do you think :)
KFC in China is experiencing a drop in their income to various macroeconomic issues and the local economy. This scenario leads to among many things , to launch new products, and particularly special to have a big impact on your market by placing a cultural touch .
Such is the case of the new burgers that brought exotic versions: Black Diamond spicy chicken leg bacon burger " and the " Rose burger cheese roasted chicken leg as limited editions to attract new customers and achieving sales rebound .
Burger King did something similar with the Kuro Burger but was more to connect with Asian diners. Hopefully the recovery of Yum! China will rise with this strategy in addition to the change of CEO who had but that is another issue.I did try these burgers because they look interesting though as I'm in Mexico , hardly what I will do
