McDonald's Grey Burger in China

Mc Donald's join to the color burgers in the chinese market with their Grey Burger, which faces chains already offer unique colors in their products , such as Burger King and Kentucky Fried Chicken (KFC) .

On 3 November, McDonald's will launch the Chinese market a burger gray, which is composed of pork, cheese, lettuce and gray bread.

Although there are photographs of the launch of the product circulating in internet , which are far from what is shown in advertisements. For example, one like this:

What do you think about this burgers? Check out in this blog similar examples from KFC and Burger King :)

Share your opinion with us and with the world.

Nuevas franquicias de Fast Food en América Latina

Hemos apreciado que en los últimos años, las grandes cadenas internacionales de comida rápida han ganado terreno y cruzado fronteras a lo largo del globo terráqueo tocando principalmente América Latina.

Es claro que en esta industria no quieren dar a conocer sus planes para no alarmar a la competencia pero hay negociaciones para nuevas aperturas en Perú, Colombia, Chile o Brasil para incluso aterrizar en Argentina.

En la lista de cadenas que buscan llegar al mercado latino podemos ver a Chipotle, Panera Bread y Cheesecake Factory. Cabe mencionar que en las 3 propuestas se trata de propuestas de comida casual que representa un modelo a mitad de camino entre el fast food y los restaurantes tradicionales buscando diferenciarse por ofrecer un servicio y producto de calidad a precios moderados, y con una estética más moderna y novedosa como lo es PF Chang's.

También no quedan de lado las hamburguesas como McDonald's, Burger King y Wendy's que ya fueron alcanzadas por Burger 54 y Dean & Dennys despertando el interés de otras marcas como Carl's Jr.y Five Guys ofreciendo hamburguesas especiales y más sofisticadas sin alejarse del concepto original.

Why food look so different to the pictures?

This is a big question that I think we all have because whenever we visit a fast food restaurant we have the burger, fries, pizza or tacos on the menu with a spectacular design that besides appetite us, we appreciate it so much we ask and when we see our real product ... we are disappointed.

Why is this happening? Plain and simple: Marketing. This powerful tool companies working to create and form a spectacular image of the products to visually attract customers and get them to buy and consume products according to sales targets. It makes sense that when we go to a store pizza, choose one that has a cascade of cheese when lifting a spatula and leaves everyone with an open mouth or a juicy burger chain Carl's with bacon, onion rings and a huge size you crave more. We will not ask which is tiny, discolored or that does not look at all the restaurants POP material.

The video clip I just insert below shows an experiment conducted by visiting the leading fast food stores asking employees to hand over the product as it is in the picture, what comes to need the manager to achieve the objective .

Hope you enjoy it and comment below what do you think :)

Healthy Options at Fast Food Stores?

Thanks to the various proposals both experts and consumers in general to carry out a healthy and fresh food, the major fast food chains have chosen to offer healthier items on their menus to please those looking to maintain their health without lose the habit of visiting these restaurants.

In recent years, we have witnessed a number of studies , articles and newsletters around the world who publish the amount of calories , sugars , fats among other components that are not necessarily harmful to health , but eating too much cause cardiovascular problems among others for those who frequently consume these products.

Later I will name some products that have been introduced chains but before, I 've found on the web on various questions about these decisions including whether to change the perception of people by offering fruits and vegetables with the usual menu or have the same quality and freshness elsewhere and do not contain substances or taking away the natural conservatives.

Input is an excellent strategy because growing perception of a place that will only make you fat , you need both marketing activities and public relations capable of transmitting the quality and freshness of products. Moreover, these brands to keep them current and closeness to customers must adapt its menu and new and trends and consumer tastes , otherwise no longer exist.

Some products that have been successful are:

• Fruit on Happy Meal
• Salad in Mc Donald's, Burger King and KFC
• Juice in the last chains and another
• Yogurth in breakfast

There is a need for both restaurants such as all in general but serve other food but take into account the health and nutrition of their customers because trends in health care are increasingly rising.

Mc Whopper: La mezcla de Mc Donald's y Burger King

Desgraciadamente Mc Donald's rechazó la propuesta

Burger King creó un proyecto titulado "McWhopper" con el objetivo de apoyar y celebrar el Día de la Paz Mundial donde querían que su principal competidor, Mc Donald's, se uniría a ellos creando la "McWhopper": una hamburguesa compuesta de los principales y característicos ingredientes de la Big Mac y la Whopper vendiéndose en Atlanta (al estar en medio de las sedes de ambas marcas) en un Pop-Up Stand especial y uniformes mixtos para los empleados y claro un empaque especial.

En un video publicado por Burger King, explican el objetivo del proyecto, las propuestas y una duda muy importante: como estará compuesta la hamburguesa? De la Big Mac se tomará:

1. La tapa
2. La carne
3. Lechuga
4. Queso
5. Aderezo especial
6. La tapa de en medio

Por otra parte, de la Whopper tendremos:

1. Tomate
2. Cebolla
3. Cátsup
4. Carne Asada
5. Pepinillos
6. El pan de la base

Todo era magia, fabuloso y pues crearon demasiadas expectativas en todo el globo terráqueo pero sorpresa: Mc Donald's no aceptó entrarle al proyecto :( A mi gusto y percepción me hubiera encantado que esto sucediera y que pudiera replicarse en diversas ciudades del país pero siento que por principios empresariales, no quisieron llevar a cabo este tipo de actividades aunque sí hubiera revolucionado el mundo. Aquí coloco la carta de Steve, el CEO de Mc Donald's respecto a la propuesta de Burger King:

Dear Burger King,
Inspiration for a good cause... great idea.
We love the intention but think our two brands could do something bigger to make a difference.
We commit to raise awareness worldwide, perhaps you’ll join us in a meaningful global effort?
And every day, let's acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstances of the real pain and suffering of war.
We’ll be in touch.
-Steve, McDonald’s CEO
P.S. A simple phone call will do next time.