Why food look so different to the pictures?

This is a big question that I think we all have because whenever we visit a fast food restaurant we have the burger, fries, pizza or tacos on the menu with a spectacular design that besides appetite us, we appreciate it so much we ask and when we see our real product ... we are disappointed.

Why is this happening? Plain and simple: Marketing. This powerful tool companies working to create and form a spectacular image of the products to visually attract customers and get them to buy and consume products according to sales targets. It makes sense that when we go to a store pizza, choose one that has a cascade of cheese when lifting a spatula and leaves everyone with an open mouth or a juicy burger chain Carl's with bacon, onion rings and a huge size you crave more. We will not ask which is tiny, discolored or that does not look at all the restaurants POP material.

The video clip I just insert below shows an experiment conducted by visiting the leading fast food stores asking employees to hand over the product as it is in the picture, what comes to need the manager to achieve the objective .

Hope you enjoy it and comment below what do you think :)

Healthy Options at Fast Food Stores?

Thanks to the various proposals both experts and consumers in general to carry out a healthy and fresh food, the major fast food chains have chosen to offer healthier items on their menus to please those looking to maintain their health without lose the habit of visiting these restaurants.

In recent years, we have witnessed a number of studies , articles and newsletters around the world who publish the amount of calories , sugars , fats among other components that are not necessarily harmful to health , but eating too much cause cardiovascular problems among others for those who frequently consume these products.

Later I will name some products that have been introduced chains but before, I 've found on the web on various questions about these decisions including whether to change the perception of people by offering fruits and vegetables with the usual menu or have the same quality and freshness elsewhere and do not contain substances or taking away the natural conservatives.

Input is an excellent strategy because growing perception of a place that will only make you fat , you need both marketing activities and public relations capable of transmitting the quality and freshness of products. Moreover, these brands to keep them current and closeness to customers must adapt its menu and new and trends and consumer tastes , otherwise no longer exist.

Some products that have been successful are:

• Fruit on Happy Meal
• Salad in Mc Donald's, Burger King and KFC
• Juice in the last chains and another
• Yogurth in breakfast

There is a need for both restaurants such as all in general but serve other food but take into account the health and nutrition of their customers because trends in health care are increasingly rising.