KFC in China is experiencing a drop in their income to various macroeconomic issues and the local economy. This scenario leads to among many things , to launch new products, and particularly special to have a big impact on your market by placing a cultural touch .
Such is the case of the new burgers that brought exotic versions: Black Diamond spicy chicken leg bacon burger " and the " Rose burger cheese roasted chicken leg as limited editions to attract new customers and achieving sales rebound .
Burger King did something similar with the Kuro Burger but was more to connect with Asian diners. Hopefully the recovery of Yum! China will rise with this strategy in addition to the change of CEO who had but that is another issue.I did try these burgers because they look interesting though as I'm in Mexico , hardly what I will do
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